Hannover Messe 2021

Hannover Messe is the world’s largest trade show for industrial processes. The Washington Department of Commerce is returning to Hannover Messe, and we are seeking co-exhibitors, especially in the technology, process digitalization, and energy solutions space. With 6,500 exhibitors and more than 210,000 visitors from 70+ countries, the show is intrinsically connected to market developments. This year’s theme is “Industrial Transformation – Staying Fit for the Future.”

US Pavilion
Hall 16, Digital Ecosystems Hall
Booth (next to Amazon AWS)

Q & A’s

Why exhibit with Commerce?

As a co-exhibitor with Washington State, you get a turnkey package that allows you to focus on making connections and generating sales. Benefits include:

• Premium location (next to Amazon AWS) in a high traffic volume hall.
• On-site support by Commerce staff and European representatives, allowing you to attend meetings and walk the show.
• Group procurement meetings arranged by Commerce’s European trade rep.
• Pre-arranged B2B meetings (registration confirmation 60 days prior to show date)
• Showcase your company, products, and services in a major international trade show at a fraction of the cost and time to organize.
• Build relationships with other Washington companies and leverage the state’s aggregate presence.
• Use of meeting space at the Washington pavilion.
• Access to the U.S. Pavilion’s visitor lounge, including refreshments and meeting space.
• Listed in the Hannover Messe’s digital directory as an exhibitor.
• A full-page listing in the Washington State show directory that will be shared with thousands of decision makers before and during the show.
• Marketing support before and during the show to provide maximum exposure.
• Access to Invitation Only events for special briefings and networking.
• Unlimited tickets to invite your guests.

Where is the Washington Pavilion located?

The Washington State Pavilion is located in the Digital Ecosystems Hall #16 right next to Amazon AWS. Based on last year’s experiences, the hall where Amazon was located had excellent foot traffic. It was packed daily with attendees from open until close. The Washington pavilion will be in the same cluster along with the US Pavilion. With visitors interested to connect with U.S. companies and eager to do business with Amazon, the Washington Pavilion cannot be at a better location.

Don’t miss this excellent opportunity to showcase your company, products and services to decision-makers from all over the global!

Is my company a good fit to co-exhibit with Commerce?

The Washington State Pavilion primarily features small to medium-sized companies with products and services that have been marketed domestically and the company is ready for export, or wants to expand its export sales. We have added a new feature this year that is specifically designed for start-up companies under three year of operation. We recognize the speed of change due to digitalization and the need to collaborate and discover with others. Whether it is to help companies to futureproof their businesses or to solve untenable challenges such as climate change, we cannot afford to work in silo in a globally connected world.

How much does it cost to exhibit with Washington State?

Commerce has exhibition packages ranging from $1,500 to $5,500 that are tailored to fit different budgets and exhibition requirements. To learn more about the benefits of each sponsorship package, view our available packages (described above). Companies are responsible for covering all travel, lodging and related expenses. Financial support is available through our Small Business Export Voucher grant opportunity. To learn more, see financial support below.

Does my company need to have export experience?

No. Our delegation features companies with a mixture of export experience.

Should my company have products ready to demo/sell?

Yes.

What type of pre-show support does Commerce provide?

We want our companies to be as successful as possible at Hannover Messe.

Commerce has created three great guides to help you prepare for international trade shows:

Preplanning Guide
Event Guide
Social Media Guide

Commerce also provides:

• Group procurement meetings arranged by Commerce’s European trade rep.
• Pre-arranged B2B meetings (registration confirmation 60 days prior to show date)
• By invitation only briefings and networking opportunities
• Marketing support before and during the show to provide maximum exposure
• A full-page listing in the Washington State Exhibitor Directory, which is shared with more than thousands of decision-makers before and during the show.

Is financial support available?

Yes. Financial support is available through the Washington State Department of Commerce to help cover up to $5,000 of travel, trade show fees, and other qualifying expenses. Learn more…